If you’re trying to market your business, you’re probably always looking for new ways to reach a larger customer base. One of the most effective ways to do this is called email marketing. Read on to learn how you can use this exciting marketing strategy to grow your business.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; put a signup form on your website and offer something valuable to your potential subscribers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Segment your audience into various groups based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Go for concise, professional, and inviting email design so that everyone can read it. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display flash and videos. Keep this HTML stuff on your website and simply link to the appropriate web page from the email. Here you will find a rich palette of free HTML email templates for your newsletters.
If you want to include images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Do not use slang language and use abbreviations sparingly. Some phrases should also be avoided. Review the spam emails in your own trash folder to get ideas of what not to do. The goal is to have your emails read rather than permanently deleted.
Make sure your customers have an “opt out” option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.
For ideas what to write about, subscribe to the email marketing campaigns of your competitors. When you know what is already out there, you can identify things to do differently. At the very least, you know where the bar of expectations is set in terms of what readers are looking for as to the benefits they want.
As you can see, email marketing is something that any business can use to improve their sales. Soon you’ll see a dramatic increase in your profits if you apply the techniques found in this article to your business strategy. Email marketing is something that you can start working on right now!