One of the best ways to expand your popularity and get people to know about you and your online presence is to market through email. You want to have the option to give people updates about your site and let them know what is new with what you’re doing, so look through this article and see how you can do that.
Put the subscription form on your website and send a welcome email when someone subscribes to your marketing emails. In the greeting, include a word of gratitude and remind them of when and where they signed up. You should also include information regarding how often to expect your messages. This will keep your customers informed on what to expect.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
Make sure the return email address on your messages uses your name, instead of a generic “firstname.lastname@example.org” address. People are more likely to read and respond to an email that seems to be coming from a real person. It also cuts down on the likelihood of your email being snagged by the spam filters of the email provider.
Apply dynamic content to customize individual messages whenever possible. If someone has made multiple purchases of your products and services in the past, then send emails containing recommendations based on those past purchases. It is easy to find out what customers of one item have also bought in the past, and basing recommendation on these associations can actually surprise your subscribers with useful ideas beneficial to them.
Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
One great email marketing tip that your subscribers are sure to appreciate is a Happy Birthday email. Whenever you are collecting information from your opt in subscribers, be sure to include a date of birth field so that you can send them a nice birthday message when that day arrives.
Now that you have a better idea about what you should be thinking about when it comes to email marketing you should now start brainstorming ideas of how you want to get going. Use the knowledge from this article as well as outside resources to successfully market yourself so that you can reach the level of success you hope to achieve.