It is very important that you keep constant contact with your customer base. One way of doing this is through email marketing. With the power of email marketing, you can inform your customers of all the great promotions that are going on with your business. Continue on to the article below for some helpful advice on how to build relationship with your costumers through email marketing.
- Be honest and upfront when your readers subscribe. Let them know how often to expect emails from you, and what type of information will be contained in them. It is important to be truthful here, you don’t want your customers to be annoyed if they end up with more emails from you than they expected.
- Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
- Give your customers the option to read your emails in a text-only format. Many people may not have the ability to view images that are embedded into the email. Some images are even blocked by servers before they reach the customer. If you create a text version too, the subscribers who can read plain text emails only will not be excluded from enjoying the benefits of your email marketing campaign. With that said, choose bulk email newsletter software that sends the emails in the MIME format when both HTMl and plain text versions are sent.
- Beware of including attachments into your email marketing messages! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
- Your call-to-action should be noticeable right away. The action that you want readers to take must be clear to them, or they will not take it. It will frustrate them if they can’t figure out why you sent the email, and they won’t spend their precious time trying to figure it out. They may never read future emails coming from you if you make it hard for them to take action.
- If you allow the subscribers to choose email frequency during the signup process, respect their preferences and do not send more. If you do not allow them to choose how often they want to receive your emails, send out your messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
- Take timing into consideration as to when your messages are sent. Schedule your messages for when readers are likely to be reading. For consumers, this is probably evenings and weekends. For business clientele, weekday mornings are more ideal. Emails sent in off hours can get buried further down in inboxes than will likely get attention if someone is deleting a bunch of messages at once. Do not forget about time zone differences either.
As you can see from the article above, it is very important to continuously have contact with your base of customers. If you send them email communications on a regular basis, they will have your business on their minds. Apply the advice from this article to help you better communicate your business through email marketing.