There are many marketing techniques that companies can use to reach their customer base and bring new potential customers in their base. Social media marketing, affiliate marketing, and internet marketing are just a few of them. An interesting marketing technique to try is email marketing, which you will find more about in this article.
Let readers know what to expect. When they sign up to receive emails from you, customers should be told how often they will receive emails, as well as the general idea of what the emails will contain (tips, tricks, promos, etc.). This makes people feel better about signing up, which means they will likely read and respond to your emails. If you don’t have a subscription form on your website yet, download this newsletter plugin from http://wpnewsman.com and start collecting subscribers using the confirmed opt-in method.
One tip to enhance your email marketing campaign is to send out regular updates to your customer base, even if not much is happening in your business. These regular updates can be short and sweet. They remind your customers that you are staying busy and want to keep in contact with them.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
When you are developing the opening lines of your emails, ask yourself a few important questions. First, is the information in the opening line interesting? You want to attract the reader’s attention immediately. Then, is it relevant? Make sure it reflects your subject matter and targets prospective customers. Finally, is your opening line useful? Make sure the opening line offers useful information to your readers.
Give your customers the option to read your emails in a text-only format. Many people may not have the ability to view images that are embedded into the email. Some images are even blocked by servers before they reach the customer. If you create a text option, nobody from your subscribers will be excluded from enjoying the benefits of your email marketing campaign.
One great thing about email marketing is the price. It is usually free or very cheap if you build your own client mailing lists. Since it costs you so little, give your customers something for free! A tip about the industry, a “how to” article, or a tidbit about trends can enhance consumer goodwill and keep your messages interesting.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
As you know, there is a wide variety of marketing techniques that companies use to interact with current and potential customers. Among these are social media marketing, internet marketing, and of course, email marketing. After reading the information presented in this article, you should now know more about email marketing and how to use it.