Newsletter Software: How to Start Your Own Newsletter
Every business and enterpreneur focuses on two aspects: how to streamline business processes to increase productivity and how to attract more clients and boost sales. In the world of tough competition marketers can benefit from advanced technologies designed to help them quickly reach a higher number of customers and create a strong relationship with them. Newsletter software is one of these tools.
If you want to start your own newsletter, newsletter creation software is the second important thing you need after the mailing list. This software helps you manage email lists, create HTML newsletters for emailing and send a huge amount of newsletters at one time. The Internet proposes many software to create newsletters. Many companies allow you download the free version of their newsletter software with the aim to investigate all the features and decide if this software suits your email marketing needs.
Well, if you’re growing an online business, you can’t bypass email marketing. For targeted email campaigns you need a high quality newsletter software.
Why G-Lock EasyMail?
Our in-house newsletter system – G-Lock Easymail – will help you create and send your own newsletters in seconds and increase your sales revenue at a very reasonable cost.
G-Lock EasyMail has more features than any other email marketing Software:
- In-house email lists — with G-Lock EasyMail your email lists stay private and secured on your computer and you don’t need to upload them to any 3rd party database
- No list size limits or fees — we won’t charge you more when your list is grown, you can build as many email groups in G-Lock EasyMail address book as you want and upload any number of recipients
- No monthly or per email fees — you invest only once and use our email newsletter software forever
- Email newsletter personalization — you can create an unlimited number of custom fields in the address book to personalize your email newsletter for each recipient
- Integration with popular databases [MS Access, MySQL, MS SQL, Oracle and others] — you don’t need to re-import the list after each database update
- Multiple FROM accounts — you can create many sender accounts with different SMTP settings and send email newsletter from multiple accounts at a time ensuring a faster and more effecive delivery
- HTML and plain text email formats — G-Lock EasyMail has the built-in full WYSIWYG newsletter editor for creating professional HTML email newsletters
- Bounce email management — you can clean your email lists from soft and hard bounce emails after each email campaign
- Import of recipients from any files — flexible Import Wizard allows you easily import contact lists from a variety file formats including MS Outlook address book
- Integration with the email tracking service — you can track who opened your email, who clicked links inside the email, who unsubscribed, what coutries your recipients are from and what email clients they use to read your emails [the price for G-Lock Analytics is NOT included into the price for G-Lock EasyMail license]
- Built-in HTML email templates — you can use our eye-catching email templates to create professionally looking and elegant email newsletters
How do We Stand out from the Crowd?
G-lock EasyMail is a very powerful email tool for any business wanting to send out personalized email newsletters. It should be used as a part of marketing activities because it offers an amazing return on investment allowing a company to overcome its competitors.
Check below the list of unique features of our newsletter software that you won’t find in any competitor’s program:
- Integration with Amazon SES API – if you don’t have your own mail server and can’t use your ISP mail server due to strict email sending limitations, signup with Amazon SES and send email newsletters from G-Lock EasyMail through the Amazon SES API.
- Personal attachments – using the merge capability in G-Lock EasyMail you can attach a unique file to each message and send a unique attachment to each recipient.
- Multiple workplaces – this capability allows doing email marketing for the 3rd parties as you can maintain a unique workplace for each client. Plus, using this capability you can make several G-Lock EasyMail users share the same address book.
- Scripting languages – if you have some programming knowledge, you can access any part of the message (header, subject, body) and change it as you need during the sending process.
- Delivery Reports – you can set G-Lock EasyMail to send an email campaign report to you after the sending process is complete. This is excellent for entrepreneurs who are promoting their business on another PC or just outside their business place or home.
And that’s not all. Keep reading below…
None of any competing cheap bulk email marketing programs can work with large mailing lists — they simply hang and do not response. Our newsletter program can handle millions emails. And thanks to its unique capability — connect directly to your CRM database — you don’t need to worry about updating emails in G-Lock EasyMail address book. Once you setup a database connection, G-Lock EasyMail will always read a fresh email list from the database.
We don’t know of any cheap email sender program that would be able to process bounce emails well. Our email newsletter software recognizes many types of return emails including soft and hard bounce messages. This means that you can maintain your email lists clean and up-to-date preventing your IP address from being blocked by ISPs for continuous sending to bad addresses.
As you know the unsubscribe link is a must-have in any email marketing email you send. We observed that none of cheap email sending programs provided users with a professional unsubscribe link. They attach the unsubscribe link to the mailto: email address. This means that the recipient has to click the link and then click Send in his email client to send them the unsubscribe request. Not professional and time consuming. You end up with numerous unsubscribe emails coming to your main account. You have to carefully look all incoming emails through in order not miss any unsubscribe message.
We know how tedious work it is. That’s why we integrated our bulk email sender program G-Lock EasyMail with email tracking service G-Lock Analytics. With one mouse click you can add the unsubscribe link with the encrypted recipient’s email address to the message. Our system will register the recipient’s email address and save it to your online G-Lock Analytics account. All you need to do is export those emails to a file and remove them from your groups in G-Lock EasyMail.
Well, it’s about you to choose but think twice before you purchase cheap newsletter software. With your growing list you lose your money because you will need to search again for a professional bulk email sender to meet your increased email marketing needs.
Our email marketing solutions will reduce the cost and complexity of your email marketing efforts, and our support will guide you every step of the way.