Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

In most cases this happens when email marketers engage into risky list building tactics hoping to grow their lists quickly. But legitimate email marketers should understand that list quality beats quantity in the long term.

A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

So, let’s see how easily you can send a test copy of your HTML email newsletter using G-Lock EasyMail.

Email marketing is based on three main products or tools:

• Mailing list management tool to build an opt-in subscribers list;
• Web-based or desktop bulk email software to create and send permission-based email newsletters; and
• Email blast tracking tool to monitor email performance metrics.

After you create your email newsletter and send an email newsletter to your opt-in mailing list, what happens to your email next? Is it delivered? Opened? Links clicked?

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

I don’t mean random spam that is flooding our Inboxes every day.

In this article I will tell you about a particular G-Lock EasyMail feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.

What I mean is the capability to stop and resume email delivery without the user’s participation. In truth, this is a simple yet effective way to bypass restrictions imposed by an SMTP server to control automated spam emails.

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Some email addresses are checked more often than others. Some accounts are relatively free from spam while others receive so much promotional emails that your message simply disappears in the countless flow of ads.

So, the important question is how do you persuade your prospects to give you the email address they treat better?

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

You can send bulk emails directly from your computer using G-Lock EasyMail software without any expensive monthly payment for autoresponder services.

Just follow these simple steps:

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

Did you know the IP address you send emails from is important? That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.

Email marketers are used to believe that a dedicated IP address is the best solution but yet in some cases you can benefit from using a shared IP address. Let’s look closely at the advantages and downsides of each one in order you could make the right decision for your company.

As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? Not only do such metrics help us identify active and inactive subscribers on our lists, they also help us understand whether our email is relevant to the expectations and interests of our recipients. That’s why we collect email tracking metrics – to analyze them and search for ways to improve them.

As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs.

As email marketers we are continuously searching, testing and experimenting in quest of new ways to improve our e-mail performance. And this is reasonable because only using trial and error method we can discover the email tactics that work best for us.

In one of the recent articles I wrote how you could improve your email open rate by using creative Subject lines. Now I would like to cover the topic from another perspective and tell about the format of the email message.

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

During the last month we received a number of emails from our customers who complained of having troubles with delivering their messages to Yahoo email addresses. Despite correctly setup sender authentication records (SPR, Reverse DNS, DomainKeys)  emails were moved to the spam folder on Yahoo.