Simple Tips for Using Email to Market Your Business
Emails are one of the best ways to communicate with others. They are quicker than postal mail, more efficient, much cheaper and serve many purposes. Did you know that emails can even be used for marketing? With the simple click of a mouse, an email can be used as a marketing tool. In the following article, you will learn how to use emails for that specific purpose.
Email is one of the simplest and easily accessible forms of marketing. Since it is so readily available, it can be tempting to “accidentally” build a few people into your client list without really asking them. Make sure that you get permission before you hit “Send.” Losing the good opinion of customers, or worse, is not worth it.
Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.
Let readers know what to expect. When they sign up to receive emails from you, customers should be told how often they will receive emails, as well as a general idea of what the emails will contain. This makes people feel better about signing up, which means they will likely read and respond to your emails.
Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
If one of your customers is not happy with your products or services, you could send a follow-up email to this person that apologizes to them. Include a link on the email that tells this person to click on it in order to listen to the apology with their own ears. The concluding postscript could inform them that they can get a free sample by clicking on the provided link.
In conclusion, emails are a great communication tool. There are many advantages to using emails, such as speed, efficiency, and cost. In addition to a communication tool, emails can be used as a marketing tool as well. All you have to do is remember the information from above and you can use emails for marketing.
