How to Choose Best Newsletter Tool
Creating and sending your own email newsletter can be a challenging task, especially if you are new to email marketing. At first, you need to design a layout branded with your logo and write a unique content. Then, you need to send it out to your subscribers.
The popularity of email newsletters has led to the rising popularity of newsletter tools for the creation and sending of email newsletters. You can find many newsletter tools on the online market especially developed for newsletter management. Good news is that many newsletter tools are available for free and are easy to use even for the beginners.
You will want your newsletter to look good in different email clients including mobile devices. So, if email design is not your strong point, choose the newsletter tool that is supplied with email templates. Or, search for newsletter templates on the Internet. Newsletter templates will allow you to quickly create your own professionally looking and attractive newsletters.
A good newsletter system must have a good HTML editor. It’s very convenient when you import a newsletter template into your newsletter program and edit it the way you want it to be. For a better recognition of your brand, add your company’s logo, slogan, and contact information to the template header. In the footer add the unsubscribe link, links to your social profiles, link to share your email with a friend and other links you see appropriate. Once the newsletter template is ready, save it as a template in your newsletter tool. When you need to send a newsletter, just take your template and add a fresh content to it. Now the newsletter is ready for sending.
Creating good content is the problem many email marketers face with. Email marketing best practices tell that you need a unique, informative, and valuable content. Where to get it? There are many information resources available online, which will help you create the content of your own newsletter. The simplest way is to subscribe to newsletters with your competitors or other marketers in your niche and read their newsletters. Take good ideas from their emails and expand on them in your own newsletters. Express your own opinion, give new tips that may come into your mind. Tips and tricks always work well. And what works even better is your own experience, research and case studies. When the subscribers feel you are passionate about what you are doing and writing about, your newsletters will have success and a good impact on your business.
